SEO Professionals Support
Choosing a great SEO agency for your marketing campaign may be a challenging task. There are many of agencies out there who concentrate on Search Engine Optimization, but how can you trust that each will really push your Google rankings to the top?
It always pays when searching for an SEO agency to not simply look into their past and current clientele, but in addition to ask about their achievements. What Google rankings have they attained for past clients? How long did it take? And just how much did the website traffic increase? Commonly, it will take around 3 months or more for rankings to improve on Google and traffic should increase from about 50% upwards. At this stage, you could also want to inquire if the agency offers any subscriptions for post-optimization maintenance. A great company should, since maintaining high SEO rankings requires ongoing care.
It also helps to look for an SEO agency that offers a full range of services. 'On-page services' like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. 'Off-site' SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It may also help to ask your prospective company if you're required to approve anything before they go ahead with it. Whenever they say 'yes', it's really a good sign they are honest and willing to work closely with you. To improve your rankings, an SEO agency needs to employ an assortment of tasks, not just 1 or 2, so be wary of businesses that only offer limited or dodgy services.
The correct SEO company is necessary to provide the proper SEO services and features to the business. Not every SEO can handle all of the different kinds of businesses in the market. Hence, some SEO agencies tend to concentrate on certain niche markets to hone their skills and creativity. There may be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a bit more than the other general SEO company providers. It is dependent upon the SEO industry vision and modus operandi.
Every SEO company will operate differently depending on their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others when it comes to service standard and creativity.
Something else to check for is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking from SEO doorway pages and link-farming. They are often generally known as "black hat SEO" and can also get you banished from internet search engines, which can be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to internet search engines. Automatic submissions are not considered best practice and it's must more good for you if a company conducts manual submissions. Always make certain that an SEO agency is open about their methodologies used - any secrecy could mean they can be using "black hat" techniques.
You need to keep in mind that high prices within an SEO agency do not necessarily mean the best quality. Instead, choose a business based upon their clientele, reputation and their very own site optimization and Google rankings. Similarly, if a company is offering you "guaranteed" #1 rankings for a ridiculously low price, it really is probably too good to be true. Collecting several quotes is a good way to start and always make certain quotes are supported by a contract, so you know precisely what you are getting for your money. It shall also help to ask what their payment terms are and should they have any fees for early termination.
Inevitably, a trustworthy SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Most businesses shall include keyword research as a given, but be wary associated with any company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be determined by their research, analytics and competitor scope, not on the you tell them. Bear in mind, they're meant to be the SEO experts - not you! "Guessing" your keywords is not efficient and a great SEO agency will research your keywords thoroughly before recommending them.